is as a ocd self editor is how often really cliches will show up. and to me that is something i think if you just took even a mediocre speech, trimmed out the troeps, the comforting words, you know, then, you know, suddenly the thing, there are not enough words. you have to substitute in. maybe those are more truthful. but like in orwell's politics in language, certain are markers for insincerity and for an agenda. >> the word frankly, for instance. which is my favorite. >> honestly. >> yeah. >> the sort of familiar catch phrases you almost don't even read in a speech anymore. but i think what you notice in that clip is there was nothing. there was literally not a single one of those that was an originality of an expression and like that goosebumps the quickness with which a certain rhetorical trope came home. wow, that was perfect. that was fast. you know, that is something -- that's hard to talk about, i suppose. but language is power. and, you know, in that, you can really see it. >> he said that obviously he gave that speech after the reverend wright stuff blew up. one of the things that
